In an environment where dupes & clones are dominating, AJ sparked his interest to create original pieces that make a statement in the fragrance industry. He brought this and honed his craft to make a brand that aspires people to be original & live the life they want.

AJ started his ventures with formulating hair styling products & personal care. This paved the way for him to fulfill his purpose - to create things that leave mark and impact.

With background and experience in Branding & Product Development, he masterminded every detail of the brand. AJ saved up capital and used all his life savings to launch the brand YSVEN, named after his son.  Knowing the market is saturated with clones/dupes that offer similar products, he improved his craft through research and education to develop his own creations that fill the market gap.

 

To achieve his vision, AJ went to great lengths to source the best raw materials for his creations. He would extensively do research and multiple product prototypes until he achieve his goal. This attention to detail and quality shall be the hallmark of YSVEN brand for years (even decades) to come.

And it’s not all about his creations alone. AJ envisions the brand to be a platform for other creators/perfumers to be recognized. He believes that fragrance is a form of art and behind every art - is an artist.