Behind the Brand

Behind YSVEN is AJ Patawaran, an APF Certified Perfumer and Brand Consultant. AJ began his career as a product developer and formulator, working with local personal care and cosmetic brands where he discovered his passion for perfumery.

After years of meticulous research and development, he launched YSVEN with three original fragrances that reflect his vision of merging technical mastery with creative storytelling.

As one of the emerging perfumer-founders in Asia, AJ is committed to elevating Filipino artistry onto the global stage and building a legacy of authentic perfumery for generations to come.